Benefits of using SMS API for your business
Research shows that more than 90% of consumers want to receive SMS messages from local businesses as part of their communications. And nearly 75% of those surveyed said they find supporting companies that use text messaging easier.
In fact, customers are much more likely to read SMS over email as texts are more accessible, and people tend to check their phones dozens of times a day. So it’s no wonder more and more businesses are taking advantage of mass text messaging.
If your business currently uses or is considering implementing text messaging as part of your customer communications, then a messaging API can be a huge help.
An API eliminates the time-consuming task of writing text messages manually and is an easy way to simplify and streamline the process.
In this blog, we will look at the benefits of using messaging API for your SMS communications and the advantages of partnering with an SMS provider.
But first, let’s take a more in-depth look at what we mean when we talk about API.
What is an API?
An application programming interface (API) is a software go-between that allows communication between two or more computer platforms, applications or systems.
You may not realise it – but APIs are all around us. Every time you use a taxi app, send a mobile payment, or change your home’s temperature from your phone, you use an API.
You can think of an API as being the middleman between two applications. And while we can’t actually see it happening, APIs do a lot of hard work.
Messaging API (SMS API) is a specific API platform that allows your business to integrate SMS messaging into your existing software.
From here, you can send messages quickly and efficiently to customers around the globe 24/7 via an SMS gateway. You’ll be able to deliver hundreds if not thousands of texts from your desktop to your audience within seconds.
What are the benefits of messaging API for your business?
Let’s look at the benefits of messaging API and why it makes the process of customer SMS communications simpler and faster than ever before.
Message automation
One of the most significant benefits of using an API is that it allows you to automate sending bulk text messages to your SMS list.
This automation saves you valuable time and expenses as you speed up your workflows while needing fewer employees to manage your customer messaging manually.
For example, if your company sends a set SMS message regularly, there is no need for manual involvement. An SMS API can seamlessly distribute those messages without you having to lift a finger.
Additionally, time-sensitive messages can be scheduled to be received at exactly the right time. This is ideal for customer messages such as appointment reminders, order confirmations, or delivery status updates.
Feature tracking
When using text messaging to communicate with your customers, it’s essential to regularly ensure there are no glitches in your system and that everything functions as it should.
An API allows you to track sent messages to ensure they reach their destination. You’ll also have valuable insight into analytics regarding how fast your messages were delivered and opened by their receivers.
Flexible messaging
One of the best things about SMS APIs is the level of flexibility they provide, being completely customisable to suit your business’s specific needs.
You can integrate your API with many different apps and choose from various other features to use with your messaging.
Excellent security
Thanks to their secure gateways, APIs allow you to feel comfortable knowing the messages you send your recipients are safe. Most APIs are encrypted to offer customers the best possible security and protection.
What are the benefits of partnering with an SMS provider?
Next, let’s examine the advantages of working with an SMS provider to implement your API rather than building it from scratch.
Add microservices
Along with setting up the sending and receiving SMS messages with an API, an SMS provider can integrate many microservices into your software—for example, multi-factor authentication (MFA) or appointment reminders.
While integrating microservices yourself is possible, it can be complex, challenging, and time-consuming. Even with the best talent on your team, a lot can go wrong.
Reduce risk levels
When you build your API software from scratch, it comes with many security threats, and it will be your responsibility to counter them.
Hackers regularly target SMS APIs. With inadequate security, you risk exposing sensitive data in the cloud to attackers who can modify, delete, or steal data easily.
But with an SMS API provider such as Grambell, you can protect against security threats to your SMS system with anti-spam, anti-fraud, and anti-bugging safety features.
Eliminate message fails
When you work with an SMS provider, you ensure every SMS or push notification you send reaches its final destination every time.
Should your primary supplier fail, fallback carriers such as WhatsApp, Facebook Messenger, Instagram, and Twitter will ensure your message gets delivered. You’ll be able to reduce your message fail rate to 0%.
Easily track performance
Tracking SMS performance, results, and delivery metrics can be challenging while using multiple messaging platforms and tools for your business.
SMS providers will offer a comprehensive reporting system that collects data from your various messaging providers and stores them in one easy-to-access location. This lets you easily access your SMS performance across all countries and platforms at any given time.
Build without code
Building a custom SMS API system requires in-depth expertise, which often means sourcing and hiring a team of highly-skilled coders, web developers, and app specialists.
But with a no-code API solution like Grambell, you won’t be at the expense of hiring dozens of new employees. You’ll have everything you need in one platform for one set price.
Choose the best API provider
API is an incredibly useful software go-between that allows two applications to talk to each other. A messaging API offers robust messaging capabilities, from automating the sending of bulk SMS messages to feature tracking.
If you’re looking for a reliable and professional SMS API provider, Grambell may be your perfect solution.
Grambell is a user-friendly platform that helps you send and receive SMS text messages while reducing messaging fees, boosting customer engagement, and increasing conversions without the need for code.
With seamless SMS integration, Grambell allows you to connect with multiple messaging providers with one API – optimising the outcome of every SMS or push notification you send.
