According to MarketingWeek, almost 40% of consumers surveyed by Yotpo said they’re more likely to buy something after a brand texts them. Additionally, 37% of UK respondents said they engage more with SMS messages from companies than before the pandemic. So, … Read More
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10 best practices to get your global SMS and text marketing right
10 reasons building custom SMS infrastructure is bad for business
Building custom SMS API infrastructure to manage customer messaging streams can be an enormous, complicated, and expensive process that requires serious manpower and time to get right. So if the company you own or work for as a marketing, CX, … Read More
Why You Need Message Fallbacks for SMS Marketing Campaigns
In this highly connected world, a massive 6.65 billion people have smartphones, and according to a recent study, 75% of consumers want to receive offers via SMS. This is why so many businesses have taken advantage of the power of SMS … Read More
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